9 Basic Calculation Use in Google Adword

9 Basic Calculation Use in Google Adword 

9 Basic Calculation Use in Google Adword
source:google

 It's important to know how we spend money online in PPC and how to measure the sucess or failure of our Paid Campaign. In this article,I will teach you how to do different calculation in google adword to calculate CTR , CPC , CPA ,ROI ,Clicks , Impression ,Total Budget , Leads , Lead Rate,Ad Rank.

Below there are 10 simple formulas that will help you understand how Adwords costs are calculated and measured:-

 Lets Do It




❶ How to Find Impression (Search) in google adword.?

Formula:- Clicks x 100

                    CTR


 ❷ How to Calculate Clicks in google adword.?

  Formula:- Impression x CTR
                              100


How to Calculate Leads (Conversion) in google adword.?

 Formula:- Lead Rate x Clicks
                              100


How to Calculate CTR in google adword.?

Formula:-   Clicks  x 100
                Impression



How to Calculate Leads Rate in google adword.?

Formula:- Leads x 100
                 Clicks


How to Calculate Average CPC in google adword.?

Formula:- Total Cost
                   Clicks


How to Calculate Total Cost in google adword.?

Formula:-Clicks x Avg.CPC


How to Calculate Total Revenue in google adword.?

Formula:- Revenue per lead x Leads


How to Calculate Ad Rank in google adword.?

Formula:-  CPC Bid x Quality Score


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